14 Dec. 2017
Connected events and experiences for the public
Involve participants at a conference or visitors at an exhibition by offering them an experience: quite a challenge for the organisers
New technologies provide opportunities for events organisers to enrich the experience of their public. And connecting up your event will have many advantages for better communication with your participants and visitors, and thus increasing attendance.
Before the event, social media let you target a wide audience quickly and build up awareness of the event, through viral marketing. During the event they are an excellent way to communicate around the activities, create a community by asking for likes, comments and shares; visitors become actors in the event and participate in developing its reputation.
A solution like a live-tweet is a very good tool for “living the event” because it lets participants communicate instantly using a dedicated hashtag. It is also a good performance indicator through its statistical data.
There are other solutions such as a web series where you can stage an event and release it well in advance via social networks, creating your own story, your own universe.
Virtual visits, 3D, augmented reality, nowadays organisers rely on digital innovations to create new experiences through their events. 3D immersion, especially with virtual reality headsets, has become essential at many trade shows, such as those related to construction or homes. Setting up a virtual tour of an exhibition, whether for professionals or for the general public, can be a very good way to extend the physical experience or attract new visitors.
With live streaming too, the event can exist beyond the walls of the venue and for longer, and this is particularly good for broadcasting conferences live.
And lastly, connected objects improve the visitors’ experience of events. For example, using connected bracelets with a contactless payment facility can help events run more smoothly, with no long queues, while at the same time analysing the visitor base.
New technologies are creating alternatives to traditional service solutions for events.
For example, the startup Linguali has developed a new simultaneous interpretation solution which needs no equipment. During tests at the Vinitech-Sifel trade show, participants were able to listen to the talks translated directly via their Smartphones and tablets. They had none of the bulky traditional equipment usually required for simultaneous interpretation at conferences, but all the advantages of an interpreting service on site.
Nowadays, attendees at professional events and exhibition visitors demand an experience, and so organisers must look into innovative solutions that encourage interaction.
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