11 Dec. 2018
Our team attended the IBTM trade fair in Barcelona
From 27 to 29 November, our team attended the IBTM World trade fair in Barcelona, the largest event dedicated to business tourism professionals and MICE (Meetings, Incentives, Conferences, Exhibitions).
This fair provides the opportunity for the main international tourist destinations to present their product to European and international buyers, to highlight their strengths and make new contacts.
Buyers come to learn about hotel accommodation and the capacity of cities to host conferences and seminars.
We were alongside 15 partner organisations on the stand representing Bordeaux as a destination, at the heart of the French Pavilion France at the invitation of MICE ATOUT France.
Bordeaux retains a strong attractiveness and the stand was busy for the entire 3 days of the fair, with visits from many international associations, event planning agencies and PCOs interested in our destination and the places and services we are able to offer. In particular, the New Exhibition Hall and Congress Hall, which will be available at the beginning of 2019 at the Bordeaux Exhibition Centre, and which we were presenting at this event, aroused the interest of many organisers looking for large-capacity infrastructure to host events on an international scale.
We also had more than twenty specifically targeted business meetings with hosted buyers, which should result in our hosting some major events in Bordeaux in the next few months.