30 Aug. 2017
How to go about organising a responsible event?
The right steps in taking an environmentally responsible approach when organising an event for professionals or the general public
Conferences, fairs, seminars… every professional or public event has an impact on the environment. However, it’s easy to take an environmentally responsible approach that reduces the negative impacts of the event by adopting simple reflexes and several rules of good practice.
The approach begins before your event
Organising an environmentally responsible event begins with the choice of where your event is to be held, with a preference for a site that is sustainably equipped to host professional events. It also means choosing a central site, one which is easy to access using major thoroughfares and infrastructure (train stations and airports) and with good access to public transport, in order to keep participants’ travelling distances to a minimum. Transport is a crucial factor in the negative impact of an event. It is therefore essential to inform participants of the available solutions (carpooling, cycling, distance by foot, tram, etc.).
Logistics designed with environmentally aware partners
Every event involves contributions from a range of different professionals. It is therefore important to surround yourself with service providers who are committed to a responsible approach and with whom you will easily be able to find the most appropriate solutions.
For fitting out the premises, reusable equipment and furniture, made from sustainable material, is preferable. For promotional objects, ever-present at events, many service providers now offer environmentally friendly products. For food services, many caterers choose products from local networks, and provide reusable or environmentally friendly tableware.
Generally speaking, packaging and waste must be reduced.
Communication is a key factor in the success of your event. But it also contributes to its environmental impact. Ideally, you should opt for digital communication via your website and on social networks, posting as much of the information about the programme of your event as possible. This will help you to keep the amount of ephemeral informative documents printed to a minimum. For invitations and press communication, you should also use paper-free alternatives.
For “unavoidable” printing, (posters, banners, flyers, signage, etc.) we advise you to use recycled and/or recyclable materials. Also, many printing firms have adopted charters for respecting the environment and will be able to offer you alternative solutions.
Ultimately, it is the winning approach
You will be able to communicate on your environmentally responsible actions and raise awareness among the various participants in your event, which can only add more value.