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26 Apr. 2019

Backstage

PROFESSIONAL TRADE SHOWS IN BORDEAUX

PROFESSIONAL TRADE SHOWS

Bordeaux is a prime destination for organisers of professional trade shows and corporate events

PROFESSIONAL TRADE SHOW FOCUS

With over 50 trade shows hosted each year, half of which are for professionals, Bordeaux Events boasts solid expertise in supporting organisers. It offers a comprehensive range of services covering all logistical and technical needs.

 

In the beginning of 2019, Bordeaux Events hosted several impressive events, including the first edition of Architect@work, a trade show for architects with the focus on innovation, the SIDEC trade show for professionals in electrical equipment and CYCL’EAU on water management for the Adour-Garonne river basin. Our team is also preparing to host Vinexpo and Salon des Achats in May and the JoueClub event in June.

Professional trade shows: an opportunity for regional industries to shine

Whether it be an industrial, corporate or sectoral trade show, the events all seek to boost the economic development of an industry, company, ecosystem or territory. In providing a meeting place and an opportunity to present and monitor the latest developments, these events boost business and showcase the exhibitors’ expertise.

Hosting national and international professional trade shows therefore provides an opportunity to increase the exposure of the Metropolitan area and its economic potential. Participants take advantage of the event to discover the region, its infrastructures and talents.

Professional trade shows are continuing to grow. They remain one of the best marketing tools for companies. Bordeaux Events therefore intends to increase its market share in this segment and in doing so further enhance the region’s image.

A Premium but Affordable Destination

Bordeaux and the Nouvelle Aquitaine region, with 11 competitiveness clusters and numerous highly-specialised sectors, are an extremely attractive option for organisers. A long list of strategic and commercial interests motivates manufacturers and industries in their choice of the Bordeaux region, including the aeronautics, pharmaceutical, construction, agri-food and cosmetics industries.

In addition, the general appeal of Bordeaux and its accessibility make it a prime destination for organisers, whose priority remains the visitors, the true key to a successful event.

Bordeaux et la région Nouvelle Aquitaine, avec 11 pôles de compétitivité et de nombreuses filières d'excellence, ont un fort potentiel d'attractivité pour les organisateurs. De nombreux intérêts stratégiques et commerciaux motivent des industriels et filières à se tourner vers la métropole bordelaise comme l'aéronautique, la pharmacie, le BTP, l'agroalimentaire ou la cosmétique …

En outre, l'attractivité générale de Bordeaux et son accessibilité en font une destination premium pour des organisateurs dont la priorité reste le visitorat, véritable curseur du succès des salons.

 

Emmanuelle Taulet, your contact for organising professional trade shows

Emmanuelle Taulet is the Business Development Officer for Professional Trade Shows at Bordeaux Events.

Her job includes identifying opportunities for hosting national and international professional trade shows in Bordeaux, frequently in partnership with specialised service providers.

She also supports companies in creating corporate trade shows or designing events that will allow them to connect with their target audience.

With her background in event organisation, in both production and design, she is well acquainted with this sector and organisers’ requirements. She knows how to find customised solutions for each issue.

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